AWS at GITEX Europe 2025: Driving Europe’s AI and digital transformation
Amazon Web Services (AWS) is heading to Berlin for GITEX Europe 2025 on May 21-23. GITEX Europe is Europe’s premier technology event, attracting more than 60,000 professionals and 2,500 exhibitors from over 100 countries.
AWS will showcase innovative technology solutions as the Platinum Sponsor and Global Generative AI Innovation Partner. Visit us at Booth D60, Hall 2.2 to experience cutting-edge solutions across artificial intelligence/machine learning (AI/ML), cloud computing, digital sovereignty, and more.
AWS booth highlights
At our booth, visitors will experience how organizations are scaling generative AI through live demonstrations of intelligent process automation, advanced compliance solutions, and AI-powered visual inspection systems. You will discover how European companies are leveraging AWS AI services while maintaining strict data sovereignty and security standards, and learn about practical examples of custom AI applications that are reshaping industries from manufacturing to healthcare. Our innovation zone showcases cutting-edge developments in quantum computing, with demonstrations highlighting real-world applications in optimization, simulation, and cryptography, while also featuring AWS’s comprehensive approach to digital sovereignty through hands-on demonstrations of the AWS European Sovereign Cloud offerings.
Startups at GITEX Europe
AWS is the headline sponsor of ScaleX, GITEX’s dedicated startup space, where emerging companies demonstrate how they’re using AWS to disrupt traditional industries and create new market opportunities. The AWS Startup Team will be onsite to connect with startup founders and investors, sharing expertise and insights about the unique challenges startups face. Visitors can join our startup booth and fireside chat on the 10X Stage to learn more about our exclusive startup programs for founders to build and grow their business on AWS.
Partner presence
In the partner zone, visitors can meet and learn from industry leaders including GitLab, Reply, Snowflake, SoftServe, T-Systems, tecRacer, and valantic, who are building transformative solutions on AWS that combine security, innovation, and European values. These partners will demonstrate innovative implementations in cloud transformation, cybersecurity, and enterprise solutions, showcasing how they’re helping organizations accelerate their digital transformation journey with AWS.
Meet us at GITEX Europe
Our team of experts will be available for individual meetings throughout the event. Contact us to schedule a meeting.
Featured sessions at GITEX Europe 2025
Join AWS experts for these innovative sessions:
Overcoming complexity and meeting digital sovereignty needs with AWS
May 21, 2025, 12:05-12:20 CEST
Speaker: Mustafa Isik
Location: Global Cities Stage
Session link
Organizations are facing increasing complexity in an evolving sovereignty landscape. Building a strong digital foundation can help simplify efforts to meet requirements today and prepare your organization for the future without slowing innovation. Join this session to learn how AWS sovereign cloud offerings, ranging from encryption services to the announced AWS European Sovereign Cloud, provide more control and choice to help meet your unique needs. Discover how customers are keeping critical workloads secure and protected when using new technologies, including generative AI, on AWS.
Considerations for safe and secure generative AI applications
May 21, 2025, 13:15-13:30 CEST
Speaker: tbc
Location: Dark Stage
This session will cover key security and safety aspects of designing, developing, implementing and using generative AI applications. You will learn more about the differences between security and safety, and how to approach topics such as responsible AI for the safe use of your application, as well as implementing infrastructure security and data protection to meet privacy requirements.
Accelerating Europe’s AI transformation: From innovation to value
May 21, 2025, 14:30-14:45 CEST
Speaker: Kamini Aisola
Location: Global Leaders Stage
If you’re curious to explore Europe’s AI future through groundbreaking solutions, join this focused 15-minute session showcasing how organizations are turning AI innovation into tangible business outcomes. Through real-world examples from industry leaders like BMW and Zalando, discover how to build and deploy custom AI applications, enhance workplace productivity, and leverage advanced language models securely. This session combines practical insights with strategic vision, demonstrating why AWS is the partner of choice for Europe’s AI-driven future.
AI’s hidden costs: What the numbers don’t show
May 22, 2025, 12:00-12:30 CEST
AWS Speaker: Sasha Rubel
Location: Global Leaders Stage
Session link
This panel will examine the real-world complexities of AI integration, including unexpected infrastructure demands, ethical dilemmas, data privacy concerns, and workforce disruptions. With 65 percent of companies now regularly using generative AI—nearly double from last year—we’ll uncover the true costs of rapid adoption.
Building AI innovation in Germany: AWS’s local-to-global approach
May 22, 2025, 14:45-15:00 CEST
Speaker: Jonathan Weiss
Location: Global Leaders Stage
Join Jonathan Weiss for an insightful session exploring how AWS is driving generative AI innovation through its development centers in Germany. Learn how AWS combines local expertise with global capabilities to create AI solutions that address European business needs. The session highlights AWS’s strategic investments in German AI development, showcasing how local teams are contributing to global AI services while ensuring alignment with European values and requirements.
AI agents as catalysts of European innovation and economic growth
May 22, 2025, 16:05-16:40 CEST
AWS Speaker: Jonathan Weiss
Location: Global Leaders Stage
AI agents are set to transform European industries, with 50 percent of AI-using companies expected to deploy them by 2027, potentially boosting EU GDP by €1.4 trillion over a decade. This panel discussion explores how Europe can balance economic gains with workforce impacts, the role of open-source in democratizing AI access, and how governance can ensure responsible AI agent integration across sectors.
Building a quantum-ready economy
May 23, 2025, 10:10 – 10:50 CEST
AWS Speaker: Simone Severini
Location: 10X Stage
How can nations foster a robust market for quantum technologies? What strategic investments, policy frameworks, and collaborative efforts necessary to cultivate a thriving quantum ecosystem are required to ensure economic competitiveness in the quantum era.
Quantum innovation: The AWS approach
May 23, 2025, 12:30 – 12:45 CEST
Speaker: Simone Severini
Location: 10X Stage
Join Dr. Simone Severini for an engaging fireside chat exploring the distinctive approach to quantum computing development at AWS. Drawing from experience in both quantum research and cloud services, Dr. Severini will discuss how AWS addresses key challenges in quantum computing through architectural innovation. The conversation will highlight strategies for advancing quantum technologies, with insights into recent breakthroughs in error correction and scalable architectures that are helping to reshape the quantum computing landscape.
We look forward to seeing you in Berlin! Visit us at Booth D60, Hall 2.2 and contact us to meet us on site.